What Are Pay Per Click Reports?

One of the benefits of using a pay per click report is the tracking of keyword use. When advertising your business, keywords are used to direct traffic to your website. When you use pay per click the reports you get will show which keywords worked the best and which ones you need to replace. A good keyword will have more hits on it and the keywords with the least hits means you need to find another. By doing this you will know the difference. The reports can show you how to optimise your initial web site page to get more visitors. There are certain items that people look for when going to a web page. With the reports from pay per click, the ones that work the best will be suggested so you can get the most from your website. Pay per click reports can help you to know for sure how many people have logged into your website. It is the best way to be aware of just how well your advertising is doing. You could advertise in the newspaper, on a billboard, or by direct mail but how are you going to know the number of people who have seen your advertisement? Plain and simply, you are not. By using pay per click you will know the exact number of visits to your website. This report will become an important tool to help you make the most of your web page and give you the knowledge you need to optimise the site you use for generating income.